Branding Your Photography Business – Logos…
As a former PR person, the importance of branding was always a topic I was harping on with clients – from individual authors to multi-million dollar corporations and non-profit agencies. How a business presents itself can be the difference between success and failure. Photographers are no exception to this rule. How you brand your business – from logo to business cards, website to social media pages, portfolio to promo piece – all affect a buyer’s decision whether to work with you or not.
Let me caveat this entire series first with a contradiction. Branding is irrelevant in context to the quality of your images. No amount of money that you dump into amazing branding will make a difference if your images simply aren’t where they need to be for a particular client. Your images always come first.
That being said, photography is an incredibly competitive industry, and there are many shooters out there with comparable levels of work. This is when branding comes into play to help give you the advantage over another photographer. A buttoned up package and production shows a client that you value every part of your business.