"Google60 — Search Mad Men Style" is an art project to explore distances and heroism in user interfaces.
The concept behind is that the distance, i.e.: the “world-factor”, inherent in a user interface adds a heroic dimension of a special kind to what would be else a mere tool. In other words: The more worldly and obstructive the interface, the more intense the user’s desires in front of the machine. (E.g., an image composed of block-graphics that is merely resembling the depicted object might well be more amazing than a photo-realistic representation in high-resolution.)
It was to have been the nuclear age, but it became the search engine age…
Why Google? The general idea is that a search engine provides a well known and focused approach for the user-interaction. And it’s fun too … Have fun and explore.